Live By The Sword Tattoo - Soho tattoo shop photo

Tattoo shop

Live By The Sword Tattoo - Soho

★★★★★4.4Google rating (1675 Google reviews)

Address 454 Broadway, New York, NY 10013, USA

Phone (212) 886-2513

Website Visit website

Own this shop?

Claim it to get the Shop Package and post openings for guest artists and residents.

Reviews from Google

These reviews were posted on Google and are shown here for reference.

Sophia T. Lambe

Jul 16, 2026

★★★★★

Came in for the $50 flash deal and got tattooed by Anthony. The shop is super busy and fast-paced, so the vibe can feel a bit rushed and transactional. However, Anthony’s work is absolutely flawless. He pulled perfect, crisp fine lines on a really sensitive spot. He has incredible technical skill. If you're okay with a quick, no-nonsense session in exchange for perfect ink, I highly recommend him!

ANN

Jun 25, 2026

★★★★★

My friend and I both booked Lilia a few weeks ahead of our arrival. Came our back to back tattoo appointment times and she wasn’t there at all. No explanation, nothing. My friend and I are both tourists and it was our first tattoo ever. On top of feeling disrespected, it was stressful not knowing where our artist was and if we were able to do it. If anything has come up on her end, it would’ve been nice to get a heads up or a follow up. We ended up getting ours done by other artists as walk-ins and getting out of there was actually faster than expected, which was good! Front desk was understanding and had it all sorted pretty fast. George Diaz did my stomach tattoo; 10/10 experience, no complaints there. He explained everything well and made it comfortable!

Illy

May 29, 2026

★★★★★

I have been coming here for over two years! I’ve only ever gotten pierced by Joey & David. Both are great but recently I’ve been doing more work with David! He’s helped me curate my ears and over the past 4 months have been making my dream stack a reality. I recently went in for my rook and the process (as always with David) was painless and came out amazing. I started going here for the tattoo and have gotten two flash tattoos. Everything I’ve gotten from here has healed beautifully with no issues!

Elane Namoca

May 21, 2026

★★★★★

Joey did great with the three piercings I got; the rook, helix and forward helix. He was super patient with answering my questions and informative with placements and aftercare. I also got gold plated jewelry for my sensitive skin. Felt super comfortable getting pierced by him!

Brandon Lopez

Apr 14, 2026

★★★★★

I got my first cartilage piercing and initially I was a lil nervous, but my guy Remi Rosado made the experience quick and easy. Remi is super chill, courteous and understanding, he gave me a few options for the cartilage placements and let me choose without rushing me. But even while still feeling a little unsure, I asked if I could double check the placement after giving the mirror back and without hesitation he handed the mirror back and let me check the marker placement again without rushing me. I am most definitely getting my ears pierced by him again in the near future 🏌🏽‍♂️.